Group O Blog

Prevent Profit Loss With Returns Management Solutions

Managing merchandise returns can be a costly part of any company’s sales cycle - whether the items are from customers or your retail store displays.  That is why it is so important to make the returns process as efficient as possible to offset these costs.  Working with a third-party logistics (3PL) company to manage your returns can save you time and money by freeing up valuable resources that could…

Read More

3 Creative and Meaningful Additions to Product Packaging

Great packaging convinces the consumer to purchase that product. Times are changing, and printed product packaging must evolve to meet the demands of a new, technology-driven, environmentally-conscious consumer. To stay successful in the race to offer the most profitable packaging, consider a few subtle changes to your existing design. Here are three creative and meaningful new roles for your printed…

Read More

Understanding The Just In Time (JIT) Inventory Management System

Inventory management, or the supervision of the flow of goods from manufacturers to warehouses to points of sale, is imperative to ensure a business can meet customer demand. Without an adequate inventory management system, companies can lose money. One example of an inventory management system is the Just in Time methodology. Basics of Just in Time Inventory Management The (JIT) methodology is a…

Read More

5 Small Ways to Optimize Packaging Material Usage to Save Money

In a modern, competitive market, companies need creative ways to reduce expenses. Many businesses focus on quick, large-impact cuts and overlook small, incremental savings. One of the easiest and fastest ways to cut costs is to optimize your packaging material usage. Check out these five simple ways to improve the packaging you use every day without risking damage during shipping. 1. Right-Size the…

Read More

What a Call Center Offers Your Business

Calling into a customer service line can be frustrating – why do I have to push so many buttons to get what I want? Why does it have to be so complicated?  That’s not what you want your business to be known for. It should be easy for current and potential clients to have their questions answered and fast! No matter the size of your company, you should take advantage of every tool available to you.…

Read More

Rebate Programs: Measuring Success

Rebate programs should drive sales, not frustration. Unfortunately, many organizations fail to maximize the potential of their rebate offers and lose sight of what makes them so valuable in the first place. Companies offer rebates for three primary reasons: to gain market share, to reduce competitor market share, and to increase sales. While customers love rebates, it’s more about offering a better…

Read More

4 Reasons to Consider Consumer Incentives Programs

Whether it's a point system, frequent flier miles, or stamps on a buy-10-get-one-free card, consumer incentives programs accomplish things that traditional marketing can't by deepening the relationship between customers and brands. In a recent study conducted, more than 56% of respondents say they would consider a brand for its personalized incentives over a competing brand that offers none. That…

Read More

Custom Packaging: Providing Value Through Experience

Gone are the days of using boring cardboard boxes and packing peanuts to deliver the type of shopping experience today’s savvy consumer expects.   High-quality packaging design, extravagant presentation, and a level of interaction and engagement with a brand is now the norm.  Consumers see the packaging as a part of the product itself, expanding the overall positive experience. Custom packaging can…

Read More

Rewards When and Where You Want Them

Consumers, sales channels, and employees alike are highly reactive to the right incentives, so it is no surprise that loyalty programs are popping up everywhere! No matter what your company goals are, a mobile loyalty program might just be the tool you are looking for to boost sales and drive loyalty. The importance of mobile The mobile market is booming, so much in fact that during Black…

Read More

Supplier Diversity Matters

Diversity initiatives have become a best practice applicable to almost every business. The purpose of supplier diversity is to encourage businesses to source their supplies from traditionally underutilized business vendors. Supplier diversity programs increase vendor competition, quality of goods and services, and potentially cut operational costs. Some of the diverse classifications include Minority-Owned,…

Read More