Introducing the Innovative Machine-Grade Stretch Film with 30% PCR Content In a world striving for sustainability, innovation in every sector is crucial to meet the challenges posed by climate change and resource depletion. Embracing this ethos, Group O, a pioneer in packaging solutions, is excited to provide a game-changing product that combines cutting-edge technology with environmental responsibility…
Read MoreIn today's competitive business landscape, building brand loyalty and awareness is paramount to success. One powerful approach to achieving this is through the strategic use of rewards, rebates, and incentives programs. These programs not only attract and retain customers but also create lasting connections that transcend transactions. In this article, we delve into the world of consumer rebates,…
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Create Reward Programs that Work for You and Your Customers or Employees Consumers, sales channels, and employees alike are highly reactive to the right incentives, so it is no surprise that loyalty programs are popping up everywhere! No matter what your company goals are, a mobile loyalty program might just be the tool you are looking for to boost sales and drive loyalty. The Importance of Mobile The…
Read MoreCalculating the Cost of Customer Acquisition There’s no denying that customer acquisition is an important part of a company’s longevity. And, with so many different customer acquisition strategies available, it can be difficult to select the most effective marketing strategy at the most cost effective price point. At Group O, we offer a variety of customizable rewards for your incentive needs. If…
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5 Tips to Use Loyalty Programs as Customer Acquisition Tools When you think of a customer loyalty program, what comes to mind? Do you think of signing up for a loyalty card at your favorite store? What about earning loyalty points towards a percentage off your next purchase? These are all examples of customer loyalty programs that can be used, not just for customer retention (maintaining the customers…
Read MoreThe Top 5 Reasons to You Should Start Planning Your Consumer Incentives Program Whether it's a loyalty points system, frequent flier miles, or stamps on a buy-10-get-one-free gift card, consumer incentives programs accomplish things that traditional marketing can't by deepening the relationship between customers and brands. According to Salesforce, 70% of consumers say a company’s understanding of…
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Creating Customer Loyalty and Customer Acquisition Chances are, if you’ve ever shopped for a new pair of tennis shoes, you know how overwhelming it can be. But if you have purchased dozens of tennis shoes over the years, you most likely have one particular brand you go to first, every time. Whether it is the brand’s style, fit, or reputation, you are loyal regardless of price or competition and you’ll…
Read More11 Super-Effective Loyalty Program Design Characteristics for Customer Acquisition Customer acquisition is essential for any business and implementing an incentives program is the key to developing loyal customers. While customer retention is often viewed as the easier, less expensive of the two, without customer acquisition there is no growth. The leading factor of customer acquisition is incentives…
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What is Stretch Film or Stretch Wrap? It is fair to assume that most packages you receive have been in contact with stretch film, also known as stretch wrap, at some point in the shipping and handling process. Packaging will be secured with stretch film to a pallet as they move from point A to point B. While it may look like the industrial version of common saran wrap, there is more to stretch wrap…
Read MoreA Guide to Finding the Right Stretch Film Stretch film, also referred to as stretch wrap, is a thin layer of plastic that saves your products from damage when the freight truck takes a sharp turn a little too fast. Stretch wrap is there for your packaging when pallets are left in the sun all day and the rain all night. When it comes to shipping and handling, the right type of stretch film protects…
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