What is Reverse Logistics? Reverse logistics is the process of moving products from their final destination back through the supply chain to recover value or ensure proper disposal. This includes product returns, recalls, recycling, refurbishment, and resale. While traditional logistics focuses on delivering products to customers, reverse logistics manages the flow in the opposite direction, helping…
Read the ArticleA Practical, Proactive Approach By Brett Simpson and Jordan Sellers Strategic sourcing is often described as a structured, multi‑step process. But in practice, what matters most isn’t the framework, it’s how that framework is applied to real‑world sourcing challenges. At its core, strategic sourcing helps organizations reduce risk, improve cost competitiveness, and streamline supplier management.…
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More importantly, how can you protect your incentive programs? Incentive programs are designed to influence behavior, drive loyalty, and improve performance. But as programs become more sophisticated and widely adopted, they also become more vulnerable to abuse. From duplicate rebate claims to account manipulation and reward misuse, incentive abuse can quietly erode ROI, distort data, and damage…
Read the Article2026 Incentive Strategy Roadmap Mile 5 About the 2026 Incentive Strategy Roadmap The 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs that are relevant scalable and defensible in a rapidly changing environment. Each mile in the series focuses on a critical element of modern incentive strategy, from fraud prevention…
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What It Means for Modern Customer Acquisition & Loyalty Group O was proud to attend this year’s Loyalty360 Expo, one of the industry’s premier events focused on customer loyalty, experience, and engagement. Representing Group O were Jim Hunter (Associate VP, Business Development) and Chris Scupham (Associate VP of Operations, Incentive Marketing Solutions), who spent the week connecting with the…
Read the Article2026 Incentive Strategy Roadmap — Mile 4 As incentive programs continue to evolve in 2026, one theme has remained consistent across every mile of the 2026 Incentive Strategy Roadmap: effective incentive marketing today is less about individual tactics and more about designing systems that can plan, execute, and adapt to rising expectations. In January, we established the Innovation Baseline, framing…
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By Daniel Caceres Rising resin prices and ongoing supply chain volatility continue to put pressure on packaging budgets, especially for stretch wrap and other film-based products. While price increases may be unavoidable, Group O is helping companies find ways to offset those costs by taking a more strategic, total‑cost approach to packaging decisions. Rather than focusing…
Read the ArticleKey Takeaways from Paul Flemr on IMA’s Motivation Insiders Podcast As incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect participants in an increasingly digital world. In Episode 19 of the Incentive Marketing Association Motivation Insiders podcast, Paul Flemr, Senior Vice President of Incentive Marketing Solutions at Group O,…
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How We Rebuilt an End‑of‑Line Operation from the Ground Up By Jake McGeary When I was first brought into this project, the issue wasn’t a single machine or a single bottleneck. It was risk. The plant was running a manual end‑of‑line operation that required eight to ten people just to pack product into cases. On top of that, two more employees were needed…
Read the Article2026 Incentive Strategy Roadmap — Mile 3 For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive behavior at scale, influence purchase decisions, and deliver measurable lift. Yet for participants, rebates have often felt slow, opaque, and unnecessarily complicated. In 2026, that tolerance is gone. Participants…
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