At the 2026 PMMI Roadshow, Group O heard firsthand what CPGs and manufacturers need from packaging and automation partners: lifecycle value, reliable support, smarter capital planning, and productivity-focused solutions that reduce complexity and drive results.
Read the Article2026 Incentive Strategy Roadmap — Mile 7 About the 2026 Incentive Strategy Roadmap The 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs that are relevant, scalable, and defensible in a rapidly changing environment. Each mile focuses on a critical component of modern incentive strategy, from measurement and personalization…
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Introduction to the 2026 Incentive Strategy Roadmap Series The 2026 Incentive Strategy Roadmap is designed to help organizations navigate the evolving role of incentives in driving engagement, loyalty, and measurable business outcomes. Across this series, we explore how incentives are shifting from simple reward mechanisms to fully integrated experience frameworks that influence behavior at every…
Read the ArticleBuilding Resilience Through Technology Resilience, visibility, and scalability have become the defining characteristics of successful supply chain management. Disruptions, from raw material shortages and transportation delays to labor constraints and fluctuating demand, are forcing organizations to rethink how their supply chains are designed and managed. The new era of supply chain management is…
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What is Reverse Logistics? Reverse logistics is the process of moving products from their final destination back through the supply chain to recover value or ensure proper disposal. This includes product returns, recalls, recycling, refurbishment, and resale. While traditional logistics focuses on delivering products to customers, reverse logistics manages the flow in the opposite direction, helping…
Read the ArticleA Practical, Proactive Approach By Brett Simpson and Jordan Sellers Strategic sourcing is often described as a structured, multi‑step process. But in practice, what matters most isn’t the framework, it’s how that framework is applied to real‑world sourcing challenges. At its core, strategic sourcing helps organizations reduce risk, improve cost competitiveness, and streamline supplier management.…
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More importantly, how can you protect your incentive programs? Incentive programs are designed to influence behavior, drive loyalty, and improve performance. But as programs become more sophisticated and widely adopted, they also become more vulnerable to abuse. From duplicate rebate claims to account manipulation and reward misuse, incentive abuse can quietly erode ROI, distort data, and damage…
Read the Article2026 Incentive Strategy Roadmap Mile 5 About the 2026 Incentive Strategy Roadmap The 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs that are relevant scalable and defensible in a rapidly changing environment. Each mile in the series focuses on a critical element of modern incentive strategy, from fraud prevention…
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What It Means for Modern Customer Acquisition & Loyalty Group O was proud to attend this year’s Loyalty360 Expo, one of the industry’s premier events focused on customer loyalty, experience, and engagement. Representing Group O were Jim Hunter (Associate VP, Business Development) and Chris Scupham (Associate VP of Operations, Incentive Marketing Solutions), who spent the week connecting with the…
Read the Article2026 Incentive Strategy Roadmap — Mile 4 As incentive programs continue to evolve in 2026, one theme has remained consistent across every mile of the 2026 Incentive Strategy Roadmap: effective incentive marketing today is less about individual tactics and more about designing systems that can plan, execute, and adapt to rising expectations. In January, we established the Innovation Baseline, framing…
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