Rethinking the 4 P's of Marketing
Group O has sponsored a breakthrough new research paper by the Winterberry Group: Rethinking the Four P's / Marketing Operations Management and the New Pathway to Productivity.
Rethinking the Four P's challenges marketing leaders to re-examine their organizations and begin moving to a new structure centered on four key pillars: People, Platforms, Process, and Partners. These pillars can be used as a framework for optimizing marketing performance across five foundational priorities: speed, insight, access, flexibility and security.
Winterberry -- a strategic consultant to the marketing and information industries -- has crafted a relevant prescription for moving from traditional frameworks to a new architecture that emphasizes hyper-collaboration and optimization across the entire marketing and supply chain ecosystem.
To access a complimentary copy of the research paper, please complete the form at right.
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