Rethinking the 4 P's of Marketing

Group O has sponsored a breakthrough new research paper by the Winterberry Group: Rethinking the Four P's / Marketing Operations Management and the New Pathway to Productivity. 

Rethinking the Four P's challenges marketing leaders to re-examine their organizations and begin moving to a new structure centered on four key pillars:  People, Platforms, Process, and Partners.  These pillars can be used as a framework for optimizing marketing performance across five foundational priorities: speed, insight, access, flexibility, and security.

Winterberry -- a strategic consultant to the marketing and information industries -- has crafted a relevant prescription for moving from traditional frameworks to a new architecture that emphasizes hyper-collaboration and optimization across the entire marketing and supply chain ecosystem.

To access a complimentary copy of the research paper, please complete the form at right.