Sustainability and waste management are growing concerns for companies across industries. Extended Producer Responsibility (EPR) is a policy framework that places the responsibility of post-consumer product (PCR) and packaging waste on producers rather than local governments or consumers. This shift has significant implications for businesses, particularly for packaging suppliers and manufacturers.

Breaking Down Extended Producer Responsibility (EPR)

EPR is designed to encourage more sustainable production and waste management practices by making producers financially or operationally responsible for the disposal, recycling, or reuse of their products and packaging at end of life. The specifics of EPR programs vary by region but typically include:

Producer Responsibility Organizations (PROs): Many EPR programs require producers to join a PRO, which coordinates compliance efforts, manages waste collection and processing, and distributes funding.
Financial Contributions: Companies pay fees to fund waste management efforts, including collection, sorting, and recycling infrastructure.
Legislative Compliance: Certain materials and products must be managed according to state or national regulations, with new policies extending EPR to support education and market development for recycled materials.

The Business Impact of EPR

For businesses, especially manufacturers and packaging suppliers, EPR policies can have significant financial and operational implications. These include:

Increased Costs: Producers must contribute financially to recycling and waste management, leading to increased operational expenses.
Design Changes: EPR incentivizes companies to rethink their packaging designs to reduce material use, increase recyclability, or incorporate more recycled content.
Regulatory Compliance: Companies must stay up to date with evolving EPR laws and ensure their products meet the necessary waste management requirements.
Competitive Advantage: Businesses that proactively implement sustainable practices may gain a competitive edge in an increasingly eco-conscious market.

EPR’s Role in Tertiary Packaging

While much of the EPR discussion focuses on primary and secondary packaging, tertiary packaging—the protective materials used in shipping and logistics—also plays a crucial role. Tertiary packaging, such as pallets, shrink wrap, dunnage bags, and strapping, is essential for product protection and efficient transportation. However, it also contributes to the waste stream and is increasingly being examined under EPR frameworks.

For packaging suppliers and manufacturers, this means:

More Sustainable Material Selection: Incorporating recyclable, biodegradable, and reusable tertiary packaging materials to support EPR compliance while minimizing overall material usage.
Enhanced Recycling Programs: Investing in closed-loop recycling initiatives that repurpose tertiary packaging materials.
Compliance with Circular Economy Goals: As governments push for circular economy models, companies will need to integrate more sustainable practices for tertiary packaging disposal and reuse.

Looking Ahead: Preparing for EPR Regulations

With EPR laws potentially expanding at the state level in 2025, businesses must take a proactive approach to ensure compliance and reduce environmental impact. Key steps include:

1. Conducting packaging audits to assess materials and waste management processes.
2. Exploring eco-friendly alternatives for both primary and tertiary packaging.
3. Partnering with sustainability-focused suppliers like Group O to improve reduce environmental impact.
4. Staying informed about regional EPR regulations to ensure compliance.

As EPR policies continue to evolve, manufacturers and packaging suppliers must adapt to remain competitive and sustainable. By embracing responsible packaging practices, businesses can not only meet regulatory requirements but also drive innovation and reduce the impact to the environment in the long term.

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About the Author

Marissa Lundberg is the Vice President of National Accounts, Packaging & Sustainability at Group O, where she helps leading brands optimize their packaging systems for cost efficiency, performance, and environmental impact. With deep expertise in materials, automation, stretch film, and custom packaging design, she drives end-to-end solutions that support sustainability goals and reduce waste. Passionate about creating meaningful change, Marissa focuses on future-proofing packaging through innovative design, circular economy strategies, and smart sourcing to ensure long-term value for both her clients and the planet.