Group O is gearing up for SPC Impact 2025 in Seattle, and we couldn’t be more excited about the discussions, innovations, and sustainability initiatives taking center stage. As a company deeply invested in tertiary packaging solutions and sustainability, we’re looking forward to learning about emerging materials, AI-driven recycling advancements, and the latest industry trends. We’ll also be taking part in the highly anticipated Amazon tour, which promises to provide insights into packaging sustainability at scale.

Exploring Amazon’s Sustainable Packaging Initiatives

One of the highlights of our SPC Impact experience will be the two-part Amazon tour, which includes an inside look at Amazon’s Packaging Lab and Fulfillment Center, followed by a visit to Climate Pledge Arena. Amazon has been a leader in optimizing packaging for e-commerce, reducing waste through programs like Ship in Product Packaging (SIPP) and rigorous ISTA 6A-certified lab testing. Seeing firsthand how Amazon collaborates with brands to redesign packaging for sustainability while maintaining product integrity is invaluable. Additionally, the Fulfillment Center tour will showcase how automation and robotics are reshaping tertiary packaging logistics.

At Climate Pledge Arena, we’ll explore how sustainability extends beyond packaging into facility design and operations, reinforcing the broader circular economy principles that influence packaging choices. As tertiary packaging plays a critical role in supply chain efficiency and waste reduction, we’re eager to draw connections between these large-scale efforts and practical applications for our clients.

Tertiary Packaging and Circularity: Key Trends to Watch

Several sessions at SPC Impact 2025 directly align with our focus on tertiary packaging and sustainability. Here are some of the key discussions we’ll be tracking:

Improving Packaging Circularity with AI and Robotics: AI and automation are transforming recycling facilities by enhancing material recovery rates and stabilizing the recycled feedstock market. With Extended Producer Responsibility (EPR) regulations on the rise, these technologies are becoming essential for ensuring a steady supply of post-consumer recycled materials for packaging.
Investigating the Use and Impacts of Emerging Alternative Materials: As the packaging industry explores non-traditional materials, understanding their life cycle impacts is crucial. This session will dive into bio-derived plastic alternatives and non-wood fiber sources, helping us assess new solutions for tertiary packaging applications.
From Waste to Wealth: Transforming PET Waste for a Sustainable Future: PET recycling innovations are key to reducing reliance on virgin plastics. We’ll be tuning into discussions on depolymerization and system-wide strategies that could enhance sustainability in tertiary packaging.
Packaging, Prototyping & Partnerships: Bringing sustainable packaging innovations to market requires collaboration. This session will explore how prototyping and multi-stakeholder partnerships can lead to breakthroughs in sustainable packaging design and performance.
Supply, Demand, and Pricing: The Battle Between Recycled and Virgin Resins: With fluctuating costs and supply chain constraints, the balance between using recycled and virgin resins is a constant challenge. This session will provide valuable insights into sourcing strategies that align with sustainability goals while remaining cost-effective.

Bringing Back Insights to Drive Sustainable Packaging Solutions

As we prepare to attend SPC Impact 2025, we’re eager to engage with industry leaders, gain actionable insights, and bring back fresh ideas to enhance our tertiary packaging solutions. From Amazon’s large-scale sustainability efforts to AI-driven recycling advancements, this year’s event promises to deliver knowledge that will help shape the future of packaging.

Stay tuned for our post-event recap, where we’ll share key takeaways and how they can be applied to optimize tertiary packaging for efficiency, sustainability, and cost savings.

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About the Author

Marissa Lundberg is the Vice President of National Accounts, Packaging & Sustainability at Group O, where she helps leading brands optimize their packaging systems for cost efficiency, performance, and environmental impact. With deep expertise in materials, automation, stretch film, and custom packaging design, she drives end-to-end solutions that support sustainability goals and reduce waste. Passionate about creating meaningful change, Marissa focuses on future-proofing packaging through innovative design, circular economy strategies, and smart sourcing to ensure long-term value for both her clients and the planet.