Beer wholesalers do more than deliver cases and kegs to local bars and retailers—they keep America’s favorite beverages moving safely, efficiently, and reliably. But behind every delivery is packaging that protects the product, keeps costs under control, and helps wholesalers meet the demands of today’s fast-changing market.

That’s where Group O comes in.

We’re heading to the National Beer Wholesalers Association 88th Annual Convention & Trade Show, and we’re excited to show beer wholesalers how smarter packaging can make a real difference in day-to-day operations.

Why Packaging Matters in Beer Distribution

From pallets that support heavy loads, to stretch film that keeps cases secure during transit, to corrugated cases that protect products on the road—packaging is the backbone of distribution. The right choices can reduce damage, cut costs, and keep deliveries on schedule.

At Group O, we help wholesalers get more out of their packaging by focusing on three key areas:

 • Smarter Packaging. Real Savings. Reduce product damage, lower supply chain costs, and improve speed and consistency with solutions built for food and beverage.
 • Packaging Automation That Delivers. Boost throughput, ensure repeatable results, and keep up with demand—without needing extra labor.
 • Sustainable Packaging, Measurable Impact. Reduce waste, meet retailer and regulatory standards, and incorporate sustainable materials such as 30% PCR stretch film that support sustainability goals.

What Sets Us Apart

As Daniel Caceres, Vice President of Packaging Sales at Group O, explains: “Beer wholesalers are under pressure to deliver more while managing costs and meeting sustainability expectations. Our role is to make packaging one less thing they have to worry about. Whether it’s automation, sustainability, or simply making sure product gets to retailers without damage, we help wholesalers achieve measurable results across their supply chain.”

Jordan Sellers, Packaging Specialist at Group O, adds: “Distributors in the beer, wine, and spirits industry are being asked to do more with less: faster turnarounds, tighter margins, and growing sustainability goals. That’s where Group O comes in. We take packaging off their plate, delivering stretch film and material solutions that cut costs, improve sustainability, and keep every load secure.”

Meet Us at NBWA Annual Convention & Trade Show 2025

If you’re attending NBWA this year, we’d love to connect. Stop by booth 1429 in the Octavius Ballroom (upper floor) to see how Group O can help you strengthen your packaging strategy—so you can focus on growing your business.

Daniel Caceres, Jordan Sellers, and Marissa Lundberg will all be at the show, looking foward to meeting you!