Sustainability is no longer just a buzzword—it’s a core expectation for today’s consumers. As people become more aware of the environmental impact of their purchasing decisions, they’re demanding more eco-friendly products, and packaging plays a significant role in that demand. Whether it’s reducing waste, using recyclable materials, or opting for packaging with post-consumer recycled (PCR) content, sustainability is at the forefront of consumer concerns. 

The Shift Toward Sustainable Packaging 

Consumers’ expectations are shaping the way brands approach packaging. Companies can no longer rely on traditional materials or excessive packaging without facing scrutiny. Instead, they must embrace sustainable secondary and tertiary packaging solutions as part of their ESG efforts that align with environmental priorities of consumers as well. This shift is influencing everything from material selection to packaging design, leading to increased use of biodegradable, recyclable, and reusable packaging options. 

Educating Consumers on Sustainable Choices

Brands aren’t just adapting to consumer demand—they’re also helping educate consumers about how to make sustainable choices. Many companies now include clear labeling on packaging to indicate recyclability, proper disposal methods, or the use of sustainable materials. Digital tools, QR codes, and sustainability reports further support consumer education by providing transparency and guidance on eco-conscious decisions. 

Meeting Consumer Demand Through Innovation 

Packaging manufacturers are rising to the challenge by developing materials that meet sustainability standards while maintaining durability and functionality. Innovations such as PCR content, compostable films, and lightweight designs help reduce environmental impact without compromising product protection. Additionally, brands are investing in supply chain efficiencies and packaging optimization strategies to minimize waste and reduce carbon footprints. 

Group O’s Commitment to Sustainable Packaging 

At Group O, we understand the importance of balancing sustainability with efficiency. Our expertise in secondary and tertiary packaging allows us to help brands reduce packaging materials, select sustainable alternatives, and incorporate PCR content into their packaging solutions. Whether it’s optimizing packaging design for reduced waste or sourcing materials with lower environmental impact, we provide tailored solutions that meet both brand and consumer expectations. We are proud to be a part of brands’ journeys to meet their sustainability goals.  

Industry Collaboration for a Greener Future 

Organizations like the Sustainable Packaging Coalition (SPC), How2Recycle®, the U.S. Plastics Pact, the Association of Plastics Recyclers (APR), and Green Business Benchmark play critical roles in advancing sustainability efforts. 
Sustainable Packaging Coalition (SPC) – A leading voice in sustainable packaging, SPC unites businesses, educational institutions, and government agencies to drive industry-wide improvements through research, collaboration, and actionable guidance. As an SPC member, Group O actively participates in these efforts, aligning with their mission to create more sustainable packaging solutions. 

How2Recycle® – Provides standardized recycling labels that help consumers properly dispose of packaging, increasing overall recycling rates. 
U.S. Plastics Pact – Works toward a circular economy for plastics by setting industry-wide sustainability goals and encouraging innovative packaging solutions. 
Association of Plastics Recyclers (APR) – Supports the development of recyclable packaging and provides design guidelines to help companies make informed sustainability choices. 
Green Business Benchmark – Assists companies in assessing and improving sustainability efforts through auditing and measurement tools that align with global standards. 

Group O is proud to align with these organizations, leveraging their expertise and resources to help brands develop packaging solutions that are more sustainable, efficient, and consumer friendly. 

Rise Up to Meet Consumer Expectations 

Sustainability is no longer optional—it’s an essential part of doing business. As consumers continue to prioritize eco-friendly choices, brands must innovate and adopt sustainable packaging solutions that align with these values. With the support of organizations like SPC and companies like Group O leading the charge, the future of packaging is greener than ever.