Leading Tire Manufacturer Consumer Reward Solution
Challenge
One of the world’s leading tire manufacturers was seeking to increase customer acquisition and drive incremental revenue through its independent dealer channel and national retail locations.
Solution
Group O was selected to create a web-enabled Consumer Rewards Program. In addition to providing prepaid MasterCard® reward cards to tire customers, Group O designed and hosts a brand-compliant rewards website that enables online redemptions, reward card activation, status checks, and product information.
Customers can start the rewards process at the tire dealer, immediately upon purchase. Smartphone users can visit the online Rewards Center and activate their rewards from scannable codes included on Point-of-Purchase displays at dealer locations. Group O’s customer care center provides additional support online and over the phone. Group O also serves as a one-stop shop for POP warehousing, assembly, and distribution — making things easier on our client's dealers and consumers.
Bottom Line Impact
While the rewards program is relatively new, our client is already experiencing significant lift. Within three months of launch, the online Rewards Center was handling 48% of redemptions — and online reports are providing new levels of visibility into reward activation. For this tire manufacturer, the results are gaining good traction and starting to roll.
