Leading Tire Manufacturer Consumer Reward Solution
Situation
One of the world’s leading tire manufacturers was seeking to increase consumer acquisition through its independent dealer channel and national retail locations.
Action
Group O developed a mobile-responsive Consumer Rewards Program with prepaid Visa reward cards and Visa virtual accounts for tire consumers.
The program includes a user-friendly website for online redemptions, reward activation, and status checks. Integrated consumer surveys gather feedback, while flexible reward options cater to diverse preferences. The brand-compliant platform ensures a seamless experience, fostering consumer engagement and loyalty.
Results
Transition to Online Redemptions: Within five years of the original launch, over 60% of all redemptions were submitted online, leading to the complete elimination of mail-in redemptions. This transition not only streamlined the redemption process but also drove significant cost savings and enhanced sustainability efforts for the client by reducing the need for printed redemption forms.
Efficiency Gains: The elimination of the mail-in rebate process resulted in improved submission, validation, and fulfillment timelines. On average, validation times after submission are within 7 days, ensuring a swift and efficient process for consumers. Moreover, consumers receive their rebate reward cards within 28 days or less from the submission date, surpassing industry standards and enhancing consumer satisfaction.
Enhanced Client Visibility: Group O implemented live Power BI dashboards, providing the client with real-time visibility into promotion performance and engagement metrics. This enhanced visibility enables the client to make data-driven decisions and optimize promotional strategies effectively.
Reward Card Spend Analysis: The implementation of reward card spend analysis further enhances client visibility and insights. By analyzing reward card spend patterns, the client gains valuable insights into consumer behavior, preferences, and purchasing habits, empowering them to refine their marketing strategies and drive greater ROI.
Overall, Group O's solution not only optimized the redemption process for tire consumer but also delivered tangible benefits for the client, including cost savings, efficiency gains, enhanced visibility, and valuable consumer insights. These outcomes underscore the success and effectiveness of the Consumer Rewards Program in driving both consumer engagement and business impact.
