Helping a Partner On Their Sustainability Mission
In its ongoing commitment to sustainability and environmental responsibility, PepsiCo undertook a transformative approach to recycling management at Super Bowl LVIII. Faced with the challenge of finding a sustainable post-event solution for recycling bins, PepsiCo sought assistance in implementing the use of durable, reusable bins across event venues.
Group O is proud to play a part in PepsiCo's innovative solution. In this case study we'll detail the challenges encountered, the strategic response, and the tangible bottom-line impacts of their sustainable initiative. Through this case study, we explore how PepsiCo's proactive measures not only aligned with its sustainability goals but also yielded significant benefits in effectiveness, sustainability, and economic efficiency.
Situation
PepsiCo faced a recurring challenge in finding a sustainable post-event solution for the recycling bins deployed at Super Bowl venues.
Previous practices often resulted in single-use bins being discarded, contradicting the company's waste reduction efforts and sustainability goals.
PepsiCo had an excellent plan to improve, but needed assistance from Group O to bring the plan to fruition.
Action
In response to this challenge, PepsiCo collaborated with Group O, a trusted partner known for its expertise in sustainable solutions. Group O helped to implement a forward-thinking approach for Super Bowl LVIII in 2024. Instead of traditional single-use bins, PepsiCo and Group O procured and deployed 192 durable, reusable Cero Bins across six event locations. These bins were selected for their longevity and reusability, aligning with PepsiCo's steadfast commitment to sustainability.
Leveraging Group O's warehousing capabilities, PepsiCo was able to ensure efficient washing, cleaning, and post-event storage of the bins. By entrusting Group O with this crucial aspect of the initiative, PepsiCo paved the way for future reuse of the bins at other key customer events. This partnership not only optimized resource utilization but also underscored both companies' dedication to minimizing waste and driving sustainable practices forward.
Results
Group O is extremely proud to have partnered with PepsiCo on this project. Their adoption of durable, reusable bins yielded significant benefits across various dimensions:
Effectiveness: Feedback from event hosts highlighted a notable reduction in contamination, estimated at 80-90% less compared to conventional recycling bins. Clear labeling facilitated proper waste sorting, enhancing recycling efficiency.
Sustainability: By diverting bottles and cans from landfills, PepsiCo contributed to environmental preservation. Additionally, the use of collapsible recycling bins shipped in reusable crates eliminated the need for 46 pallets and over 550 yards of shrink wrap waste. This streamlined logistics, reduced carbon footprint, and optimized space utilization in transportation.
Economy: Despite initial investment costs, the long-term economic benefits were evident. For Super Bowl LVIII, the total expenditure, including bins, shipping, signage, cleaning, and storage, amounted to $37,147. In contrast, the previous year's expenses for Super Bowl LVII totaled $29,297. Over a five-year period, using reusable bins could potentially result in approximately 50% savings, making it a cost-effective solution in the long run.
PepsiCo's adoption of durable, reusable bins for Super Bowl LVIII exemplifies a proactive approach to sustainability, efficiency, and cost-effectiveness. By addressing the challenge of post-event waste management with innovative solutions and help from Group O, PepsiCo continues to demonstrate its commitment to environmental stewardship and operational excellence.
