Retail Energy Reward & Referral Programs
Group O has been tasked with overseeing a retailer energy company’s reward program that is tailored to both friend referrals and retention. Group O has regularly demonstrates how maximizing customer engagement through strategy, creativity, and technology can drive results and command success.
Situation
In order to succeed in the retail energy market, it is critical to stand out from competitors.
Keeping customers interested and building brand loyalty in the face of an abundance of options presented a challenge.
Our client was seeking new, creative ways to grow those relationships based on trust and customer satisfaction. It was important to focus on the potential of referral rewards and customer acquisition, while in turn, using these tools not only effectively, but correctly.
A full-service management plan was needed to prove effectiveness and assist in future planning. The retail energy company looked to Group O for solutions that would create a framework based on loyalty and trust among their clientele.
Action
Group O determined the client’s challenges and designed and executed a plan to implement referral and reward solutions and support the business and their needs.
The key to success was two separate rewards programs:
- A Consumer Referral Program
- Acquisition and Retention Programs
With bank processing and card fulfillment, there is a quick and easy way to save and share your success with family and friends.
With world class customer service, concerns and inquiries are managed promptly.
Customer satisfaction is a top priority. With weekly reporting, the client can track and monitor the multiple reward programs with certainty of what is performing well.
Results
The bottom-line impact of Group O’s solutions for the client has resulted in success. Group O has fulfilled 40,000 rewards, valued at over $2 million in face value. This not only put the client above competitors, but customer satisfaction and brand loyalty has never been higher.
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