What kitting services are available?

Kitting is the process of assembling and consolidating related items into a single package. Whether you’re looking to assemble tools for a DIY project, package ingredients for a recipe, or bundle products for promotional offers – kitting offers the convenience of having everything needed in a single unit and eliminates the hassle of searching for individual items.

Outsourcing kitting services to a third-party logistics (3PL) provider allows businesses to utilize the expertise and resources of the 3PL. This strategic partnership enables effective management of kitting needs, while freeing up valuable time and resources for businesses to concentrate on core operations. In this article, we will explore the different types of kitting services that cater to diverse industry needs and customer preferences.

Custom Kitting

Custom kitting involves creating unique kits tailored to meet specific customer requirements. This type of kitting is prevalent in industries where personalization and customization are essential – such as beauty and healthcare.

For instance, a beauty brand might curate custom skincare kits based on a customer's skin type – like cleansers, toners, moisturizers, and serums. Custom kitting increases customer satisfaction, allows for targeted marketing efforts, and builds a personalized brand experience.

Assembly Kitting

Assembly kitting focuses on combining individual components to create a complete product or package. This type of kitting is commonly found in manufacturing industries – like electronics and automotive. 

For example, assembling circuit boards, wiring, and other components to create a functioning electronic device or combining various automotive parts to form a complete engine. Assembly kitting ensures efficient production processes, reduces assembly time, and enhances overall product quality.

Marketing and Promotional Kitting 

Marketing and promotional kitting is a strategic approach that utilizes customized kits to create impactful marketing campaigns and promotional initiatives. These kits are carefully designed to engage and captivate the target audience, delivering a memorable brand experience. 

Often used for product launches, trade shows, or corporate events – marketing and promotional kits typically include a combination of branded merchandise, product samples, and informational materials. For example, a technology company might prepare promotional kits featuring branded T-shirts, pens, USB drives, and notebooks to distribute at industry conferences. 

Retail Kitting

Retail kitting is aimed to prepare products for retail display – which includes creating shelf-ready packaging, labeling, and bundling items together for easier use in retail environments. This type of kitting is commonly used by consumer goods brands, cosmetics companies, and giftware manufacturers.

For example, a clothing retailer may create coordinated outfit sets by combining different garments, accessories, and footwear into a visually appealing package. This allows customers to easily envision and purchase complete outfits, while also increasing the retailer's sales potential. 

E-Commerce Kitting  

E-commerce kitting caters to online retail operations. It involves carefully packaging, bundling, and shipping products to meet the specific needs of online customers. A popular example of e-commerce kitting can be seen in subscription box services, which are curated packages of products sent to subscribers on a recurring basis (typically monthly). 

For instance, a subscription box for art enthusiasts might include a variety of drawing and painting supplies. These kits are carefully assembled to delight subscribers and create a sense of anticipation with each delivery.

Group O Kitting Services 

At Group O, we provide a comprehensive range of kitting and assembly services to cater to your business needs and goals. Our services are designed to enhance the efficiency of your operations and ensure the seamless delivery of your products. Listed below are our kitting and assembly services we offer: 

Pre-assembled or custom-built work order

Grouped packaged
Individual item packaging
Shrinkwrapping, banding, and custom protective packaging
Item labeling
Item barcoding and serialization
Rework or refurbishing

Ready to get started on your kitting project?

Kitting services have proven to be a valuable solution for businesses seeking to optimize operations, streamline processes, and ensure customer satisfaction. At Group O we assemble, package, and ship millions of kitted components annually across the globe. 

Contact Group O today to learn more about our kitting services. Our 3PL and supply chain experts are happy to help you discover the solutions you need for your business. For more information on how Group O can help your company, visit our website or give us a call at (866) 476-8761.