Group O Blog

There are many ways to entice customers when you sell products on store shelves. One way to draw their attention is with free bonus products. The products could be included in a small production run to help boost sales and get consumers to use the product.

Bonus products work differently than coupons or discounts and provide a lot of value to product placement on store shelves. Learn about the bonus products you can add to store shelves and ways to take advantage of such a promotion.

Double Up Products

Instead of letting a retail chain control the sale prices, you can put the discounts right into the packaging by doubling up on the package and offering a two-for-one value sale. For example, you could package two bottles of shampoo together to give consumers double the amount. If you sell food products like macaroni and cheese, then offer two boxes wrapped together.

When you double up the products for a short promotion, you want to ensure you feature clear labeling so consumers are aware of the discounts. For example, labels may include "Buy 1 Get 1 Free" or "Two for the Price of One." You could also entice customers with text indicating d a "Limited-Time Offer" or "Special Promotion."

Travel-Size Products

For a cheaper way to offer bonus products, consider adding travel-size products as a bonus. For example, if you sell deodorant, then you can pack a smaller purse-sized option within the same package. The consumers will enjoy the bonus product and your company can save a little extra money by offering the travel-sized bonus as opposed to a full-sized option.

Many products offer travel-size options, including hair care, make-up, and other beauty products. Also, consider the travel sizes for other products. If you sell boxes of tissues, you could package a small travel-size option on the package. Not only do customers get the bonus, but also they will use your product outside the house and increase your brand exposure.

Companion Products

The bonus products you offer do not need even need to be more of the same product you're selling. Through some clever marketing techniques and packaging, you can team up with other companies to provide companion products.

For example, if you sell shaving cream, you may team up with a razor company to provide a free razor as a bonus option. The company may use the razor as a promotional tool and the promotion could help you cut costs on the overall promotion. Both companies will benefit from the promotion and it could help boost sales.

If you sell clothing items like t-shirts, you could team up with another company and offer a bonus pair of socks packaged with the shirts. The companion product options give you chances to be creative and grow your brand with help from other companies.

Alternate Flavors & Styles

If you plan to launch a new flavor or style of a product, then the bonus product could be one of the easiest ways to introduce the flavor and get some feedback. Adding in a sample version of a new flavor will save a little money from a full product launch, especially if the feedback ends up being negative.

For example, if you sell snack bars, you can offer a bonus bar with the new flavor option. If you sell body wash, a smaller bottle of a new scent can provide consumers with different options.

Use Promotional Products to Show Off Your Brand

Sometimes, the promotional product could be something that acts as a fun gift. Use promotional products to show off your brand or mascot and provide a fun little extra with purchases. For example, you may include a packaged key chain with a brand logo. Around the holidays, you could offer a free ornament with your company logo or mascot design.

Play around with different options to see which promotional products work best with your brand.

Let us help you set up packaging and product solutions with our services at Group O. We will help you implement the changes and create promotions to help increase sales.