Utility providers are under increasing pressure to promote sustainability, reduce demand, and enhance customer engagement. Rebates and incentives have long been key tools in achieving these goals—but traditional programs are no longer enough. Today’s customers expect fast, simple, and digital-first experiences. That’s where modernization comes in. The New Era of Energy Incentives Rebate and incentive…
Read the ArticleIncentive programs like rebates are a proven way to attract new customers and boost sales, but they can also serve a more strategic purpose—helping businesses better understand their customer base. For subscription-based services, from streaming platforms to SaaS providers, leveraging rebate data can unlock powerful insights into subscriber behavior, preferences, and purchasing patterns. The subscription…
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In the face of elevated borrowing costs and a cooling labor market, consumer spending patterns are evolving. One noticeable shift is the growing preference for lower-tier, discounted tires as drivers tighten their budgets. However, tire companies can counter this trend and steer consumers back toward premium products with the strategic use of rebate programs. By offering well-structured incentives,…
Read the ArticleHearing aids are a critical tool for maintaining the quality of life for those with hearing loss. However, cost can be a significant barrier to purchasing these essential devices. To make hearing aids more accessible, manufacturers, retailers, health insurance providers, and government programs often offer rebates as a financial incentive. A well-executed rebate program not only increases sales but…
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At Group O, we see a growing trend—contact lens manufacturers, distributors, and retailers are leveraging rebate programs to attract and retain customers more effectively than traditional discount methods like coupon codes. Why? Rebates not only drive higher revenue but also provide valuable customer insights and build stronger brand engagement. However, traditional rebate processes—often slow, cumbersome,…
Read the ArticleOptimizing Incentive Marketing and Payment Solutions for the Energy Industry The energy industry faces unique challenges when it comes to customer payments, refunds, and incentives. Traditional payment methods, such as checks, are not only costly but also inefficient, leading to delays, fraud risks, and accessibility issues for unbanked or underbanked customers. To address these challenges, Group…
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In 2024, customer loyalty is more crucial than ever, and brands are finding that reward programs are a great way to incentivize repeat business and build lasting relationships. However, to truly make an impact, your reward programs need to offer more than just attractive perks—they need to provide flexibility. That’s where Group O comes in. We offer customizable rewards programs with a wide range of…
Read the ArticleHighlighting the successes of our incentive programs showcases Group O’s capabilities and the dedicated people who manage these initiatives. This Q&A with Ashley Cramer, one of Group O’s Customer Success Managers, explores a recently completed project with a client in the food and beverage industry, demonstrating how our collaborative approach and innovative solutions contributed to the program's success. Q&A…
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At Group O, we take pride in our ability to deliver exceptional service and innovative solutions to our clients. One of the ways we demonstrate this is through the end-to-end management of various reward programs. In this article, we feature a Q&A with one of our Customer Success Managers, who recently managed the seamless transition of a long-time client’s employee reward program to an innovative…
Read the ArticleAt Group O, our incentive marketing division specializes in creating and managing successful incentive programs that drive behaviors and deliver results. One such program managed by Group O’s Adrienne Novitske is for one of the world’s largest telecom companies. In this Q&A session, Adrienne shares insights into the program, its success factors, and the collaborative effort behind…
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