How to Choose the Right Value-Added Reseller

Value-added resellers (VAR) are an effective marketing tool outsourced by companies to enhance their existing products through the addition of new features. VARs are business entities that provide project based solutions to companies in exchange for the right to sell the customized products. 

The right fitting VAR will not only help you grow your business, but will also provide expertise and guidance throughout the process. In this article, we will discuss the key factors to consider when looking to find a quality VAR partner.

Project Goals and Scope

Before choosing a VAR, it’s incredibly important to establish project objectives and goals, as this will ultimately lay the groundwork for the future project. A few factors to identify are the project details, scope of work, timeline, and budget. Establishing clear expectations for a project will lead to the best VAR for the job that can provide deliverables and ensure success. 

Looking through a list of VAR candidates can be overwhelming, so to narrow down the choices, ask some of the following questions:

• Does the VAR hold expertise and experience in your company's industry?
• What kind of services and customization options does this VAR offer? Will these features be beneficial for your products?
• Will the VAR be able to meet your timeline needs?

Reputation and References

Before partnering with a VAR, research them and do the due diligence to ensure they are a reputable company. Look for VARs with longevity and high retention rates, as this is telling of their success. Additionally, don’t shy away from asking for references. References allow you to get a better understanding of a VAR’s values and strategies, so you can verify that they align with you. 

Industry Experience 

Partnering with a VAR who specializes in your specific industry will be incredibly beneficial, as they’ll be able to provide the knowledge, experience, and guidance that will lead you to success. Specializing in a particular niche also allows VARs to stay up to date on new technologies, trends, and industry standards. 

Project Deliverables 

Look for a VAR who is communicative, efficient, prioritizes customer service, and is committed to the project – so you can work closely with them throughout the process. A well-established VAR should be able to respond to your immediate needs, ongoing requests, and provide solutions. A successful partnership with a VAR will ensure the delivery of successful results.

Boost Business with a Value-Added Reseller

Value-added resellers boost businesses by customizing products and then reselling them to end-users. VAR generates revenue and increases customer satisfaction through their professional expertise in a particular industry. 

Contact Group O today to learn more about value-added resellers. Our experts are happy to help you discover the solutions you need for your business. For more information on how Group O can help your company give us a call at (866) 476-8761.