Group O Blog

Successful Packaging Design

In order for your packaging design to be successful, it needs to protect your product while also being visually on-brand and cost-effective. With so many other packaging functions to consider and with sustainable packaging practices heavy on consumers’ minds, designing successful packaging will take a little forethought. Clearly, there is a lot more at play here than designing a simple cardboard box or mailer. 

So, how do you develop a successful packaging design strategy? We’ll walk you through it.

Work Backwards

It is helpful to work backwards when designing a strategy for your packaging design. There are a couple of basic pieces of information that you will need to know first:

What is the product? Is it fragile or sturdy? Does it have an unusual shape that may call for custom packaging? Are there multiple pieces to the product? Will it need child-resistant closures or other protective packaging?

Who is buying the product? Who is the target audience for this product? What are their purchasing motivations? What do they look for in their packaging? 

How are they buying the product? Will the target audience be shopping online or purchasing this product straight from a shelf? How the product is displayed will play into the design of the packaging. Is this a high volume product or specialty item?

Your answers to the above questions should help shape your packaging design. Another element of design strategy is understanding the market(s) your packaging will be serving. Different markets serve different audience types, thus, your packaging design will need to account for that specific market or audience. If your product is a high-end electronic product, the packaging will obviously look different than a food product’s packaging. 

Material Matters

Once you have a solid understanding of the product and its market and audience, it is time to get into the specifics. Namely, packaging material.  With countless materials to choose from, it is important to select the right material for your needs.

On the one hand, you will want your material to be durable enough to protect the product during transportation. Yet you want to avoid over-packaging your product, making it less cost-effective and potentially harmful to the environment. 

Group O offers primary as well as secondary and tertiary packaging materials.  We work with a network of suppliers, offering a large inventory of packaging materials. We offer a variety of stretch films, shrink wraps, packaging tape, protective packaging, corrugated packaging materials, and even package labels.

Group O also provides custom packaging including rigid boxes, folding cartons, flexible, and glass packaging. The type of packaging material you use will depend on the amount of protection your product needs, the method of transportation, as well as numerous other design factors.

If you are not sure what type of material would be best for your packaging operation, our team of experts will perform a custom packaging assessment. 

Group O Is Your Packaging Solutions Provider

When in doubt, partner with an experienced packaging solutions provider. Group O offers packaging solutions designed with your end user in mind. Our packaging engineers provide a comprehensive, no obligation evaluation of your custom packaging operation. We provide a comprehensive report to identify design opportunities that could improve your supply chain. 

Our 360° analysis uncovers potential risks and cost savings opportunities so you can get the most out of your packaging.

- Structural design

- High-quality graphic packaging and print

- Interior protective packaging

- Custom packaging supply chain

Because we are an end-to-end solutions provider, we are well-equipped to streamline your custom packaging operation. Group O’s packaging experts can help determine the right packaging design strategy for you because they understand your operational needs as well as the current conditions of the market and supply chain. 

Schedule a zero obligation custom packaging assessment today to find out how you can increase efficiency and identify cost-saving custom packaging opportunities!