Group O Blog

Leveraging Incentive Programs to Generate Brand Authority and Web Traffic

Given the rise in e-consumerism, and the pandemic’s role in an increased level of online shopping, brands looking to generate higher authority and boost web traffic are up against a lot of competition. Gone are the days of exclusive in-person shopping where brands could only connect with their customers face to face, generating loyalty on a personal level.  Brands need to think outside of the box and find new ways to connect in this digital era to grow their customers and increase their brand authority.

What is Brand Authority?

Brand authority is the level of familiarity consumers have with a certain brand. The more familiar consumers are with a brand and the more positive public perceptions of the brand are - the better. 

Having high brand authority establishes a level of credibility which in turn leads to customer loyalty and customer brand advocacy – two very important elements to an organization’s success in the long-term.

Leveraging Incentive Programs

What exactly do incentive programs have to do with brand authority and web traffic? Incentives are there to reward valued customers for their loyalty. Rewards and incentive opportunities are endless and can be fully customized for any organization’s incentive goals. 

Incentive programs can be used to boost brand authority as they create customer brand advocates. Brand advocates are customers who love and support a brand and tell their friends and family about it. Customer brand advocates organically drive customer acquisition for organizations simply because of their love for the brand. Loyalty is powerful, and incentives drive loyalty.

Recognize Customer Loyalty

Speaking of loyalty, the right incentive program can be designed to recognize those customers who continually purchase and interact with a brand. Recognizing and rewarding those loyal customers further establishes your brand as their number one choice. Additionally, recognizing one-off customers and those who purchase less frequently can also inspire loyalty down the line. Customer recognition is where it all starts.

Contact Group O today for more information on our incentive management solutions.

Reward Channel Partnerships

For businesses looking to boost brand authority and web traffic, implementing an incentive program does not have to stop with the customers. Channel partners also deserve recognition and rewards for their work and loyalty! Group O will work with you to develop and maintain your incentive program, ensuring your valued channel partners get the recognition they deserve. Offer rewards like branded merchandise or prepaid digital rewards cards for an added bonus that they are sure to love.

Gamification of Rewards

Gamifying rewards creates friendly competition between customers. This works to keep people coming back for more. Afterall, who doesn’t love to win prizes? Rewards like branded t-shirts, key chains, or prepaid reward cards are great prizes for customers to compete for. Games can range from online contest entries, to social media contests, to spinning a wheel for the chance to win a percentage off on their next purchase. 

The opportunities are endless. Gamification drives customers to continue to engage with your brand and it encourages them to tell their friends. A little healthy competition (with a chance to win some amazing prizes) can go a long way towards generating high brand authority.

Creating the Right Incentive Program

Incentive programs have the potential to increase brand authority and boost web traffic for brands. But creating the right incentive program can be tricky. At Group O we simplify the process with our O-vations™ incentive platform. 

The O-vations™ platform is customizable to fit the needs of your brand and incentive marketing goals. Group O created this platform to take the stress out of incentive management and fulfillment. With everything handled in one platform and on-going support from Group O, you can sit back, relax, and generate brand authority all while rewarding your customers.