Non-destructive mobile device testing is part of Group O’s mobile device lifecycle management services. Our non-destructive testing is part of our First Article Inspection (FAI) process and involves a variety of mobile device testing procedures designed to be fully customizable to fit the needs of individual carriers and original equipment manufacturers (OEMs). Below is an in-depth breakdown of the…
Read the ArticleWhen was the last time you tried something new based on a recommendation? From reading a book recommended by a family member to eating at a new restaurant your friend can’t stop talking about, many of our decisions are influenced by referrals. In fact, research shows that 92% of consumers trust referrals and recommendations from friends and family. In fact, 60% of marketers say that referral programs…
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Leveraging Incentive Programs to Generate Brand Authority and Web Traffic Given the rise in e-consumerism, and the pandemic’s role in an increased level of online shopping, brands looking to generate higher authority and boost web traffic are up against a lot of competition. Gone are the days of exclusive in-person shopping where brands could only connect with their customers face to face, generating…
Read the ArticleBuilding Brand Advocacy: A Comprehensive Strategy Introduction to Brand Advocacy Brand advocates are customers, clients, and even employees who passionately support and champion a brand, promoting it organically to new and potential customers. Customer brand advocacy is a powerful tool in any company’s arsenal, boosting customer retention and acquisition efforts alongside traditional marketing campaigns.…
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Labor and Process Automation for Sustainability There are a variety of different actions companies can take to reduce their carbon footprint in the packaging industry. From reducing the use of plastic in packaging products to using alternative eco-friendly materials, companies have the potential to positively impact the environment and offset their carbon emissions. Another useful tool to consider…
Read the ArticleSugarcane is proving to be a popular, eco-friendly alternative to traditional packaging materials that more companies are adopting. As sustainable practices continue to inform consumers' buying decisions, sugarcane offers a sustainable solution to the eco-conscious consumer’s needs. By incorporating sugarcane packaging into your packaging process you are not only meeting the demands of the market but…
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Almost everything we eat and drink has been packaged in some way or another. Yet due to the manufacturing process and improper disposal, food packaging has a large carbon footprint. From plastic water bottles and cardboard pizza boxes to individually wrapped snacks, food packaging pollutes our landfills, air, and waterways. Food packaging is typically designed for single-use and is not always recycled.…
Read the ArticleCardboard is one of the most commonly used packaging materials (and for a good reason). It is sturdy, can support heavier loads, and it is also recyclable. As more and more companies take strides towards reducing their carbon footprint, cardboard offers a unique opportunity in offsetting harmful emissions. The Cardboard Lifecycle A carbon footprint refers to the total amount of carbon dioxide emitted…
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Sustainable Packaging Strategies for Reducing Your Carbon Footprint Sustainability is no longer just a corporate initiative. It has become a business imperative. Companies today face growing pressure from customers, regulators, investors, and supply chain partners to reduce their environmental impact and demonstrate measurable progress toward sustainability goals. One of the most significant opportunities…
Read the ArticleDo you want to ensure that your products or packaged goods have the right protection? One way to do this is through shrink-wrap. But which shrink-wrap material should you choose? Two common choices are polyolefin and polyethylene. Discover more about these two options and what each can provide for your packaging needs.
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