Group O Blog

Good packaging attracts customers, makes your product stand out on the shelf, and elevates your brand. As such, your product must have the proper packaging. Below are six tips to help you pick the best product packaging.

1. Highlight Your Product

Your product is the reason for the packaging. Do not make the mistake of starting with the packaging and forcing your product to fit. Your product comes first, then you can customize packaging that shows off your items.

2. Consider Intended Audience

From materials to colors and creative designs, every aspect of your packaging should appeal to your intended audience. Do not settle for packaging materials that appeal to you and your colleagues, but not the customers. Take time to research packaging design, materials, and colors your targeted customers prefer and incorporate those findings into your final design.

For example, more consumers than ever are environmentally conscious and want reusable packaging. In fact, 56% of Americans would appreciate more recycled goods used in the packaging they buy. If your audience fits in that 56%, use that to help your packaging design.

3. Create a Budget

Knowing what you can spend on packaging can help you identify the best materials and design to fit your budget. While materials like natural fiber and glass are visually appealing, they can be costly to manufacture and ship.

Fortunately, you have numerous cost-effective packaging options. Things like cardboard and bioplastic are cheaper to use and recyclable as well.   

4. Choose Functional Packaging

Product packaging should be both aesthetically appealing and functional. While a stunning package can catch a consumer’s eye, if the package can't reach shelves without sustaining damage, it’s worthless.

It pays to consider how the product will be transported at different supply chain points.  If your products are bulky, delicate, or unusually shaped, it is best to opt for strong packaging materials. It’s better to incur the cost of protective packaging than have to regularly replace damaged products.

5. Invest in Branding and Design

Your packaging should reflect your brand identity. Pick materials and designs that resonate with what your brand stands for. Ensure that the packaging says something about your company and its ideals.

Graphic design elements like color, layout, and images can help your packaging stand out and evoke emotions. The secret is to keep the design simple and appealing. The right design can increase sales and boost your bottom line.

6. Get Feedback

After selecting your ideal packaging, solicit customer feedback. Create opportunities for customers to comment on your packaging choices. Let them share any concerns with the packaging and tell you what you can improve.

Your product packaging serves multiple purposes, both functional and style-related. These details can be the difference between your product being picked up or left on the shelf. Choosing the right packaging requires making smart decisions on the intended audience, logistics, budget, and the product itself. Contact Group O, Inc., for help choosing the perfect packaging solutions for your products. We are excited to work with you.