When your product reaches retail stores, the last thing you want is to worry about the item sitting on the shelves for extended periods of time. Retail display options will help you promote new product launches, draw the attention of consumers, and create a memorable marketing campaign.
Learn about three display options to help your products stand out to consumers during their retail shopping experience.
1. Free-Standing Displays
Free-standing displays are a fantastic way to make sure your products aren’t lost in a sea of other items. Free-standing displays are typically made of sturdy cardboard and shipped directly to stores, where they are assembled and loaded with your products. A custom-designed display can feature product logos, branding colors, and information on the product aimed at consumers.
Successful free-standing displays should also be located correctly. For example, if you sell mobile phone cases, the display should be front-and-center in the store’s electronics section. If you sell fishing equipment, a free-standing display would go great in front of the sporting goods department.
With the display, the product does not take up store shelving space and allows you to feature larger quantities of the product. For more advanced displays, you may consider hiring a third-party merchandising company for set up, so everything goes smoothly in each store. Photos of the displays will showcase the completed set-ups in each store.
2. Pallet Displays
To showcase larger products suitable for in-store demonstration, a pallet shipment display is a good option. A pallet design includes display information, graphics, and other branded products packaged directly on the pallet. Once shipped to the store, the store simply unwraps the pallet and prepares the design for display.
Pallet designers can use innovative technology to show off unique design capabilities. For example, a pallet display may include a product demo of an instant camera. Customers can see the camera out of the packaging, hold it, and get a feel for the controls.
Pallet displays have ample room for both core products and accessories. For example, if you are selling a smoothie blender, the pallet could feature the blender, along with cups, blades, and flavor mixes. Pallet displays are ideal for allowing consumers to feel, touch, and explore your products.
3. Blister Cards
Seeing the shape and size of a product helps consumers make their buying decisions. A good way to allow people to get a sense of proportion and design is through the use of blister card packaging. Blister cards are essentially clear bubbles wrapped over the product, as commonly seen on products like action figures and batteries.
In some cases, you may want to showcase both sides of a product to reveal the detailing on the back. A dual-sided blister card will showcase the back of the product so customers can assess design and features. Blister cards can be used on multiple displays, including hanging racks, store trays, and pallet displays. The shape of the blister should fit the product snuggly so items do not move around or jostle while handled.