The holiday season is a time for reflection, gratitude, and giving back—not just to customers but also to employees. As businesses gear up for the busiest time of the year, it is important not to forget this fact. Thoughtfully designed employee incentive programs can be the key to boosting morale, enhancing retention, and fostering a culture of loyalty. Here’s what employees value during the holiday…
Read MoreIn 2024, customer loyalty is more crucial than ever, and brands are finding that reward programs are a great way to incentivize repeat business and build lasting relationships. However, to truly make an impact, your reward programs need to offer more than just attractive perks—they need to provide flexibility. That’s where Group O comes in. We offer customizable rewards programs with a wide range of…
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From September 30 to October 2, 2024, part of Group O's team attended SPC Advance in Chicago—a members-only event hosted by the Sustainable Packaging Coalition. This annual gathering brings together industry leaders, innovators, and forward-thinkers in sustainable packaging to exchange ideas, collaborate, and inspire change. Representing Group O were Marissa Lundberg, National Accounts Manager for…
Read MoreHighlighting the successes of our incentive programs showcases Group O’s capabilities and the dedicated people who manage these initiatives. This Q&A with Ashley Cramer, one of Group O’s Customer Success Managers, explores a recently completed project with a client in the food and beverage industry, demonstrating how our collaborative approach and innovative solutions contributed to the program's success. Q&A…
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At Group O, we take pride in our ability to deliver exceptional service and innovative solutions to our clients. One of the ways we demonstrate this is through the end-to-end management of various reward programs. In this article, we feature a Q&A with one of our Customer Success Managers, who recently managed the seamless transition of a long-time client’s employee reward program to an innovative…
Read MoreAt Group O, our incentive marketing division specializes in creating and managing successful incentive programs that drive behaviors and deliver results. One such program managed by Group O’s Adrienne Novitske is for one of the world’s largest telecom companies. In this Q&A session, Adrienne shares insights into the program, its success factors, and the collaborative effort behind…
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As sustainability becomes a critical focus across industries, companies with eco-friendly goals are seeking innovative ways to reduce their environmental impact. One effective strategy is transitioning to digital disbursements for incentive programs, which can decrease a company's carbon footprint. In this article, we explore the importance of sustainability, the environmental impact of traditional…
Read MoreTraditional methods of insurance payments through checks and ACH transfers are rapidly becoming outdated. Group O has found that insurance companies are seeking modern ways to disburse funds to policyholders. Group O's incentive marketing team offers a comprehensive digital disbursement solution that helps insurance companies transition from relying solely on checks and ACH payments, providing a seamless…
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The search for viable alternatives to traditional plastics has led to the burgeoning interest in bioplastics. This innovation in materials science holds promise for a greener future, but the question remains: can plastics truly be biodegradable? We’re going to explore the viability of bioplastics, recent scientific advancements, their role in a circular economy, and their availability…
Read MoreEnsuring that pets and livestock receive the best possible care often involves significant costs. To alleviate these expenses, rewards, loyalty programs, and rebates play a crucial role for consumers seeking affordable animal products and services. This article aims to provide a comprehensive understanding of animal health rebates, detailing how they work, who can benefit from offering them, and showcasing…
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