Managing merchandise returns can be a costly part of any company’s sales cycle - whether the items are from customers or your retail store displays. That is why it is so important to make the returns process as efficient as possible to offset these costs. Working with a third-party logistics (3PL) company to manage your returns can save you time and money by freeing up valuable resources that could…
Read MoreGreat packaging convinces the consumer to purchase that product. Times are changing, and printed product packaging must evolve to meet the demands of a new, technology-driven, environmentally-conscious consumer. To stay successful in the race to offer the most profitable packaging, consider a few subtle changes to your existing design. Here are three creative and meaningful new roles for your printed…
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Inventory management, or the supervision of the flow of goods from manufacturers to warehouses to points of sale, is imperative to ensure a business can meet customer demand. Without an adequate inventory management system, companies can lose money. One example of an inventory management system is the Just in Time methodology. Basics of Just in Time Inventory Management The (JIT) methodology is a…
Read MoreIn a modern, competitive market, companies need creative ways to reduce expenses. Many businesses focus on quick, large-impact cuts and overlook small, incremental savings. One of the easiest and fastest ways to cut costs is to optimize your packaging material usage. Check out these five simple ways to improve the packaging you use every day without risking damage during shipping. 1. Right-Size the…
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Calling into a customer service line can be frustrating – why do I have to push so many buttons to get what I want? Why does it have to be so complicated? That’s not what you want your business to be known for. It should be easy for current and potential clients to have their questions answered and fast! No matter the size of your company, you should take advantage of every tool available to you.…
Read MoreRebate programs should drive sales, not frustration. Unfortunately, many organizations fail to maximize the potential of their rebate offers and lose sight of what makes them so valuable in the first place. Companies offer rebates for three primary reasons: to gain market share, to reduce competitor market share, and to increase sales. While customers love rebates, it’s more about offering a better…
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Whether it's a point system, frequent flier miles, or stamps on a buy-10-get-one-free card, consumer incentives programs accomplish things that traditional marketing can't by deepening the relationship between customers and brands. In a recent study conducted, more than 56% of respondents say they would consider a brand for its personalized incentives over a competing brand that offers none. That…
Read MoreGone are the days of using boring cardboard boxes and packing peanuts to deliver the type of shopping experience today’s savvy consumer expects. High-quality packaging design, extravagant presentation, and a level of interaction and engagement with a brand is now the norm. Consumers see the packaging as a part of the product itself, expanding the overall positive experience. Custom packaging can…
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Consumers, sales channels, and employees alike are highly reactive to the right incentives, so it is no surprise that loyalty programs are popping up everywhere! No matter what your company goals are, a mobile loyalty program might just be the tool you are looking for to boost sales and drive loyalty. The importance of mobile The mobile market is booming, so much in fact that during Black…
Read MoreEach year, companies have millions of interactions with their customers and clients, and a study by Talkdesk revealed that only 19% of customers are satisfied with the service they receive from customer contact centers. Whether the contact is over the phone, via e-mail or social media, customer service agents represent your brand and define what a customer thinks about your company. Without good customer…
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