Rebate programs should drive sales, not frustration. Unfortunately, many organizations fail to maximize the potential of their rebate offers and lose sight of what makes them so valuable in the first place. Companies offer rebates for three primary reasons: to gain market share, to reduce competitor market share, and to increase sales. While customers love rebates, it’s more about offering a better…
Read MoreWhether it's a point system, frequent flier miles, or stamps on a buy-10-get-one-free card, consumer incentives programs accomplish things that traditional marketing can't by deepening the relationship between customers and brands. In a recent study conducted, more than 56% of respondents say they would consider a brand for its personalized incentives over a competing brand that offers none. That…
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Gone are the days of using boring cardboard boxes and packing peanuts to deliver the type of shopping experience today’s savvy consumer expects. High-quality packaging design, extravagant presentation, and a level of interaction and engagement with a brand is now the norm. Consumers see the packaging as a part of the product itself, expanding the overall positive experience. Custom packaging can…
Read MoreConsumers, sales channels, and employees alike are highly reactive to the right incentives, so it is no surprise that loyalty programs are popping up everywhere! No matter what your company goals are, a mobile loyalty program might just be the tool you are looking for to boost sales and drive loyalty. The importance of mobile The mobile market is booming, so much in fact that during Black…
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Diversity initiatives have become a best practice applicable to almost every business. The purpose of supplier diversity is to encourage businesses to source their supplies from traditionally underutilized business vendors. Supplier diversity programs increase vendor competition, quality of goods and services, and potentially cut operational costs. Some of the diverse classifications include Minority-Owned,…
Read MoreEach year, companies have millions of interactions with their customers and clients, and a study by Talkdesk revealed that only 19% of customers are satisfied with the service they receive from customer contact centers. Whether the contact is over the phone, via e-mail or social media, customer service agents represent your brand and define what a customer thinks about your company. Without good customer…
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Deciding to outsource a business function is not always easy and requires an understanding of the costs to perform that function internally, as well as determining if it aligns with core competencies and strategic vision. Does the function fall outside of your company’s core competency and expertise? Is it draining valuable resources that can be better leveraged elsewhere? If you answered yes, it…
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