Attribution, Impact & Continuous Improvement 2026 Incentive Strategy Roadmap | Mile 9 As we move into the ninth mile of our 2026 Incentive Strategy Roadmap, one theme continues to connect every article in this series: successful incentive programs are built with intention, measured with discipline, and improved through data. From establishing innovation baselines and North Star metrics to modernizing…
Read the ArticleIncentive, rebate, and loyalty programs are designed to drive growth, increase engagement, and strengthen customer and partner relationships. Yet behind every successful program is a complex operation responsible for validating claims, preventing fraud, managing payouts, and, most importantly, maintaining a positive participant experience. When programs scale, the risks often become more significant…
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2026 Incentive Strategy Roadmap | Mile 8 As we continue our 2026 Incentive Strategy Roadmap, one theme has surfaced repeatedly: incentive programs are no longer simply reward mechanisms. They have become strategic business tools that influence behavior, strengthen relationships, and drive measurable performance. Earlier articles explored everything from innovation baselines and measurable program…
Read the ArticleBringing Packaging Automation Directly to Your Door: A Q&A with Tom Austin Manufacturers and distributors are under increasing pressure to improve productivity, address labor challenges, and keep products moving efficiently through the supply chain. That's why Group O's Packaging Solutions team is partnering with Lantech to bring packaging automation directly to businesses across the region through…
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Supporting rebate management, customer care, payments, fulfillment, and energy efficiency programs. Energy and utility companies are under constant pressure to improve customer participation, manage regulatory requirements, deliver exceptional service experiences, and maximize program performance. Many organizations rely on a network of partners to support program operations. One provider may manage…
Read the ArticleThe Missing Link Between Supply Chain Efficiency and Long Term Business Growth Every company wants a faster supply chain, lower costs, better visibility, and stronger customer experiences. The challenge is that most organizations manage these objectives through a network of disconnected providers. One partner handles sourcing. Another manages fulfillment. A third processes…
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What could automation do to improve efficiency in your packaging operation? This August, Group O and Lantech are bringing packaging automation directly to customers during the upcoming Lantech Packaging Tour. The mobile demonstration truck will be available the week of August 24, giving customers a hands-on opportunity to see equipment in action, ask questions, and explore…
Read the ArticleAt the 2026 PMMI Roadshow, Group O heard firsthand what CPGs and manufacturers need from packaging and automation partners: lifecycle value, reliable support, smarter capital planning, and productivity-focused solutions that reduce complexity and drive results.
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2026 Incentive Strategy Roadmap — Mile 7 About the 2026 Incentive Strategy Roadmap The 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs that are relevant, scalable, and defensible in a rapidly changing environment. Each mile focuses on a critical component of modern incentive strategy, from measurement and personalization…
Read the ArticleIntroduction to the 2026 Incentive Strategy Roadmap Series The 2026 Incentive Strategy Roadmap is designed to help organizations navigate the evolving role of incentives in driving engagement, loyalty, and measurable business outcomes. Across this series, we explore how incentives are shifting from simple reward mechanisms to fully integrated experience frameworks that influence behavior at every…
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