Marketing Analytics
What you can expect from Group O Marketing Analytics
- A scalable resource that provides strategic analysis and business intelligence faster, better and cheaper
- Business insights that enable you to run your business smarter
- A diverse group of specialists who provide information and recommendations to execute effective campaigns
The Group O Marketing Analytics group augments your marketing operations with highly specialized analysts who provide campaign planning and reporting from linear regression to GIS mapping. We slice and dice data giving you multiple views into how to reach and effectively sell to your prospects and customers. Our marketing forensics give you insights into how you can deliver high-impact campaigns, with high ROI.
We provide in-depth analysis coupled with acquisition, retention and penetration strategies. We bring a diversity of thinking—harnessing the intellectual capital of our Decisions Science PhD’s, modelers and analysts. As specialists in marketing analytics we can bring the appropriate intellectual capital to bear to your marketing challenges. Our Marketing Analytics service is a nimble operation working at your site or off site—scalable up or down to meet your needs.
We provide a spectrum of Marketing Analytics services:
- Campaign planning and reporting
- Predictive modeling and intelligence
- Segmentation and data management, hygiene and enrichment
- Market research and analysis
- Geographic Information Systems (GIS)
- Management Information System (MIS)
Marketing Solutions
Rewards & Loyalty Solutions
Rewards. Rebates. Referral, employee and channel incentives. Prepaid cards.
Group O is expert at designing, developing and executing your customer acquisition, retention and cross-sell/up-sell campaigns that maximize ROI. We have a deep understanding of all the nuances it takes for your customer to have a compelling reason to engage with your brand. We understand it takes an exceptional customer service experience.
Marketing Analytics
Predictive and Marketing Analytics. Modeling and Data Analysis. Churn Analytics. Forecasting. Trending. Data Hygiene, Enrichment and Aggregation. GIS mapping. Customer segmentation.
Our Decision Science group of PhD’s, data analysts and data modelers conduct market research and analysis to identify high growth market segments, pinpoint your prospects and increase your marketing ROI yield. We provide the intelligence needed to precisely reach your target markets.
Data driven customer acquisition, retention and penetration strategies. Learn More.
Read About Pinpointing Targets.
Enterprise Print Optimization
Print management outsourcing. Digital, offset, web.
Group O has access to over 1,000 print vendors within our print network. Our team evaluates project requirements to determine the optimal resource and process (digital inline, web offset or sheet fed offset). Print resources undergo a rigorous certification process to be included as part of the Group O network of print vendors. Group O program managers regularly conduct meticulous on-site press checks, review print quality assurance practices and challenge our print vendors to improve efficiently.
Printing prowess. Learn More
Direct Response Optimization
Our O2 Optimization Suite manages direct mail/email programs better, faster, cheaper. O2 simplifies, synchronizes and optimizes across the entire marketing execution ecosystem.
O2 optimizes your marketing supply chain operations through collaborative planning, precise tracking and hyper-analytics. Imagine a command console that gives you ultimate control over marketing communications, workflows and campaigns. It uncovers hidden costs that hinder your ability to deliver quality marketing communications on time and on budget.
Consumer & Trade Fulfillment
Pick. Pack. Kit. Ship. E-store and web design. Warehouse and inventory management. Freight and logistics optimization. Product sourcing and funding.
We provide comprehensive fulfillment solutions with the capacity and scale to execute your end to end consumer and trade applications. Our O-Vision technology platform gives us the flexibility to customize your specific customer, database and workflow requirements, allowing rapid on-boarding and deployment. Our scale and flexibility allow us to deliver one of the lowest cost consumer and trade services in the industry.
Customer Contact Center
Inbound/Outbound, multi-media/multi-lingual center (phone, email, chat, web, fax, mail). 7/24/365. IVR. Call routing. Workforce management.
